The SEO is a technique of multimedia communication which allows you to be visible on the web and those in a very durable way and especially effective. It’s not only about visibility on the web, it’s also a very effective marketing positioning method.
And, there is good news: you don’t need to be an expert in SEO to be sure that your local business will rank well in Google results. In this guide, we’re going to show you some techniques that anyone can use to get your small business ranked high in Google search results.
1. Use Google My Business
Google My Business is a free tool that Google makes available to almost every business. To use it, simply create an account here: https://www.google.com/intl/fr_be/business/
With this tool, you’ll be able to manage information about all of your businesses: your mailing address, phone number, hours of operation, business category, and make sure it shows up on Google Search and Google maps.
It will also be your central place to manage all the reviews of your website appearing on Google, and you can even include photos of your products and services.
2. Join professional directories
Another very important step to improve your ranking is to join local business directories, such as Yelp or Tripadvisor.
This will help people find your business much easier, and can even provide easy access to your products or services. This is also a strong SEO signal to Google, who will be much more likely to show your business in local results if they can see that you have been listed for services in a particular area.
3. Ask for customer ratings and reviews
Once you’ve signed up for Google My Business and local directories, ask customers for reviews. No matter what platform you’re on, customer reviews are a very positive social signal that tells Google how good your offering is.
Don’t lie or buy fake reviews. Just ask your loyal customers to share their feedback on their social networks, or add a rating from time to time. This can be a great help.
4. Create local content.
Local content is another way to tell Google that you are involved in business activities in your area. Try posting on local social media groups, try being interviewed in local newspapers and shows. This will quickly give a strong signal of your presence in your area, which will ultimately differentiate you from your competitors and make you more visible in your area.