With 2 billion monthly active users, Facebook is a must-have platform for businesses. Facebook helps people discover and interact with your brand online, which is why your business needs a great social presence.
That’s why, today, we’re going to give you 5 simple tips to create and launch a great Facebook page for your business.
The first thing you need to do to create a great Facebook page is to make sure that you use all the features that Facebook offers to create your social storefront. Don’t be stingy with information when it comes to your business.
Try to give people multiple ways to contact you: phone number, full name, email, address, … Try to make a creative and fun description that will attract your customers. Configure the different options of your page to make it look nice: add a profile picture, a banner, an action button, …
Once your page is online, don’t forget to use it. Regularity is a very important thing when it comes to social networking. Try to set aside a time in your schedule to post on social networks, and stick to it. It can be every day, once a week or every month, but make sure your social page stays active.
If you are not inspired, try to talk about your business, what you do, how you feel, … Don’t hesitate to show your team, your offices, your products.
If you don’t have much time, take a few hours to make a list of ideas for the next few months, then stick to that list. You can even write all your posts at once and use social automation tools to schedule your posts throughout the month, depending on how you like to work.
Images are also a very important part of social presence, so don’t neglect them.
You don’t have to be a professional photographer, but if you can, try to add as many pictures as possible. People love it, and it can really help you get the attention of your audience. Sometimes a good picture is worth a thousand words. You don’t even need a good camera. All you need is a bright room and your smartphone.
Now that you know the basics of social presence, it’s time to get some people involved.
If you already have a huge customer base, that’s not a problem. But if you’re struggling to attract your first visitors to your social network, don’t hesitate to tap into your existing personal network. Invite your friends, your colleagues, your family, … These first few visitors will be the seeds of your future that you will get later.
Finally, once everything is set up, try to be active.
Facebook tries as much as possible to highlight groups and pages that generate a lot of interaction, so try to do the same. Write posts that invite people to respond. Reply to people’s responses, use comments, emojis, … Try to be responsive to private messages.
This will engage your audience and make you appear in other people’s news feed more frequently. Don’t forget.