Whether you are still in the design phase or have just completed your website, it is essential that it has certain elements to make it a real digital showcase for your business. In this article, we will discuss the different important elements to add to your professional website.
Although it may seem obvious, it is important that a visitor can more easily identify your company. Your website should clearly present your company’s name slogan, phone number, and address.
This will make it easy for an interested prospect to contact you to sign up for your services.
Depending on the type of business you are in, some of these elements can be moved to other pages, such as a contact page; the main thing is to highlight the essential elements. For example, if you are a shop, it is important to have the address of your business in the foreground. If you are a car repair service, you may want to have the phone number in the foreground, …
Another important element of your website design is the navigation elements. If your site has several pages, it is important to have a clear and easily accessible menu, whether on a computer or a smartphone. Too many websites neglect this important aspect for the visitor.
Don’t hesitate to prioritize your information. Depending on what is important to you and what you want to offer your customer, put forward what you want the visitor to access first.
Next comes the most important element for your website: your offer. Don’t forget that your website, like your shop or your offices, is a real digital showcase for your company. Its role is to highlight and generate interest in your products or services. So you should not forget to highlight your offer in a flattering way. Prefer illustrations, photographs, and videos than long sales pitches, and be exhaustive.
Once you have presented your offer, you will have to offer the customer a way to contact you. This is usually done by means of a form which, in addition to providing the customer with your contact details, offers them the opportunity to get in touch with you. You can also offer a booking option if your site is suitable. There are a couple of plugins and solutions like ours that will allow you to do this.
You can also include a map showing the location of your offices or shops to make it easier to find your business. Some people also prefer to include a link directly to their social networks, …