Just as the industrial revolution profoundly changed society in the 19th century, the digital transformation of businesses is disrupting our society. It has become an integral part of our daily lives and will continue to grow and intensify in the years to come.

Digital transformation is the process by which companies integrate all available digital technologies into their business. All companies, even the smallest ones, will at some point face digital transformation. In this article, we will try to give some pointers to succeed in digital transformation in your company.

1. Presence on the web

When it comes to digital transformation, the first thing to think about for small businesses is web presence. Consumers are more likely to discover new products and services if they are available online. If you don’t have a presence or have a poor digital presence, your potential customers may not trust you, as they now expect all major companies to be available online.

So, if there’s one thing you need to take away from this article: polish your web presence. You don’t need to invest a lot of money in building a complex website, but at least make sure your business is available online, with appropriate text and images that invite your customers to try your product or services while giving them a way to get in touch with you.

2. Digital communication

In addition to building trust and reaching out to customers through a digital presence, it’s also crucial that you put effort into digital communication.

Digital communication can be summed up as ways to listen and share information with your audience through the use of digital tools. So it consists of two parts:

• Listening: You need to find ways for your customers to reach you through digital methods. This can be many things: emails, Facebook, WhatsApp, etc… But remember, customers are more likely to connect with your business if you can listen to them on the channels they like.
• Sharing: The same goes for sharing: if you can reach your audience using the right digital tools, people will be much more likely to receive your message and eventually buy your products. So, when launching a business, always try to understand what communication channels your customers are using and make sure you use them. This will lead to more conversations and help you make better sales.

3. Digital Tools

Lastly, in addition to digital presence and communication, we highly recommend looking into digital tools. Productivity is a key component of most businesses, and computers have given us many solutions to streamline our work processes. This is something you shouldn’t ignore. Depending on your business, there are many tools that can save you a lot of time: spreadsheets, instant communication channels, CRMs, booking systems, digital to-do lists, inventory management systems, document generation tools, online marketplaces are all tools you should experiment with, depending on what you do, that can save you a lot of time.